Research Topics

New concept (product, service, business model) has to be evaluated in terms of feasibility and acceptability. The concept test research consists to define the potentiality of the concept and to adjust its design with accurate marketing information and analysis. 产品、服务、运营模式等的新概念必须通过消费者的相关数据研究来衡量它的可行性及接受程度。

In order to stand out from competing products, and to strengthen the brand's image, the place of the pack has become essential in marketing. Packaging test research consists of comparing different versions of pack and validating the suitable one. 为了在众多品牌中脱颖而出，产品包装成为营销其中一个要点。最后通过测试研究选出最合适的产品包装。

The test consists of evaluating the consumer's perception and acceptability of the product during its use. The main objective is to define the pros and cons in order to improve or adjust the product according to the needs of consumers. 新品测试主要是了解产品在市场上的接受程度，通过消费者在使用产品过程中取得意见，以便在投放市场前作出改良及调整。

Evaluating the level of brand awareness and the perception of the brand image by consumers, comparing other competitors is primordial to define the positioning strategy of the brand. 了解品牌知名度及消费者对品牌的形象是市场定位策略的首要条件。

In a competitive environment, consumer behavior understanding becomes essential in order to propose the most attractive offer that meets their expectations. 由于市场迅速变化，为了提供市场合适的产品及服务，了解消费者行为是营销者的几本工作。

Customer satisfaction is essential for the sustainable development and success of a brand. It is therefore important to maintain the strengths and improve the weaknesses. 由于客户满意度是品牌长期发展的主要元素，所以必须了解品牌及产品本身的优点和缺点，以便作出相关调整。